OTHER SITE

THE CASTLE WORLD

A castle story in digital form

In the digital age, visitors to cultural landmarks expect more than just information – they seek an experience. Studies on the development of cultural tourism emphasize the importance of intuitive content access and the possibility of virtual exploration (UNESCO Digital Cultural Heritage, 2022). With this in mind, we designed a new website for Bled Castle that offers visitors of all ages a comprehensive, informative, and visually engaging user experience.

Client
Bled Castle
Service
Creative and design
Web pages and apps
Team
Diana Gajić
Žan Mlinarič
Tomo Turk
Zoran Rudić
Matej Krmelj
Urša Mivšek Sitar
Year 2025

A unique castle design

The visual identity draws inspiration from the heritage of the castle walls – combining understated elegance with a contemporary, web-optimized design. The site visually preserves the identity of one of Slovenia’s most iconic landmarks, while prioritizing usability: bilingual content, responsive design for mobile devices, and a clear content structure that ensures quick access to key information – from historical background to opening hours. Throughout the project, our goal was to offer users a simple yet rich connection with the castle’s story.

A virtual walk

One of the most distinctive features of the website is the interactive map with 360° panoramas, allowing users to virtually explore the most iconic parts of the castle, such as the Upper Terrace, the Castle Well, and the Wine Cellar. This innovative functionality is more than just a visual enhancement – it is a vital tool for engaging a broader audience with the castle experience. It allows users to appreciate the architectural and historical value of the site before visiting and to plan their visit with greater clarity and motivation. In doing so, the website goes beyond its traditional informational role and moves closer to the concept of an accessible cultural space.

Live and archived events

In addition to historical content, the website features a clear and functional interactive event calendar. Users can quickly access the current schedule, view details of upcoming concerts, exhibitions, or medieval experiences, and filter events by date or theme. Special attention is also given to the archive – visitors can explore past events and discover the traditional programs that return to the castle each year. The website thus not only informs, but actively encourages planning visits and returning again.