Pegasus in Rogaška Slatina

Rogaška Slatina is a destination with a rich spa tradition and numerous cultural landmarks, but tourism today faces the challenge of passive visitation. Traditional information boards and static websites often fail to engage modern visitors strongly enough.
Our key challenge was clear: how can we encourage tourists to discover the destination actively, independently, and with a greater sense of personal involvement?

We designed and developed the interactive mobile game Hunt for Pegasi, which encourages visitors to explore Rogaška Slatina through gamification. Instead of presenting information in a traditional way, we placed visitors in the role of explorers.

The foundation of the project was the legend of Pegasus, which is deeply connected to the identity of Rogaška Slatina. We used Pegasus as the central storytelling element, linking local history with a modern digital experience. We developed a system of clues and a digital compass that guides users to important landmarks throughout the destination. As visitors approach a location, Pegasus appears on the screen, and by clicking on it, they unlock engaging content about the site. We designed an intuitive user experience that is easy to understand and accessible to all generations, from families with children to individual explorers.

We structured the game to give users a sense of achievement. After successfully finding all Pegasi, users receive a digital certificate that serves as a symbolic reward and confirmation of their exploration journey. This ensured that exploring the destination became a complete experience with a clear beginning and a rewarding conclusion.

Through the implementation of the project, we achieved the following key objectives:

• encouraged active movement throughout the destination and extended visitors’ time spent in the area,
• presented landmarks interactively, transforming traditional descriptions into engaging digital content directly on location,
• strengthened the local identity by using the authentic Pegasus motif as the central communication element,
• addressed the expectations of modern tourists, who seek personalized and technology-supported exploration,
• established a scalable digital tool that enables the destination to develop new thematic routes and content in the long term.

The Hunt for Pegasus project represents a modern approach to destination marketing by directly connecting the digital experience with the physical environment of Rogaška Slatina. In this concept, the smartphone is not a substitute for visiting the destination, but rather a tool that encourages visitors to move, explore, and actively discover the location. With this project, we demonstrated that a thoughtful combination of local heritage and modern technology can create a format that increases the relevance of information, improves content memorability, and creates a deeply personal destination experience. Hunt for Pegasi is not just a one-time activation, but a strategic foundation for the future of interactive tourism in Rogaška Slatina.