PARADISEESCAPE
Working at dream locations
In an era of rapid scrolling and short-form content, social media has become an essential tool for inspiring travel consumers. Research indicates that over 75% of TikTok users turn to the platform for travel inspiration, with video content showcasing personal experiences achieving the highest levels of trust and engagement (source: Expedia x TikTok Travel Trends Report 2024). In collaboration with Počitnice.si, we created a series of dynamic, authentic videos that, through the personal journey of a traveler, vividly portray the experience of a carefree and fully organized vacation.
| Client |
Počitnice.si
|
| Service |
Social media
Photo and video production
|
| Team |
Amelija Umek
Neja Semolič
Alenka Mivšek
|
| Year | 2025 |
On Location: Holidays to Experience – Not Organize
In two days of filming in Cyprus, the team created a series of 24 short video clips based on a chronological travel experience. From receiving a mysterious package hinting at the journey to Cyprus, to exploring the destination and sampling local halloumi, each video captures a snapshot of the experience offered by Počitnice.si.
A special thread connecting all videos was a plush butterfly, the Počitnice.si logo, serving as an interactive element featured in every shot.
Online: Discover Cyprus Through the Eyes of Traveler Neja
The series unfolded through the narrative of the main protagonist, Neja, who took viewers along on her journey. Videos such as "What I Eat in a Day," "Top 5 Beaches in Cyprus," and "Room Tour" gave audiences a sense of being part of the story. By highlighting practical tips and travel hacks, we showcased the benefits of traveling with an agency—from organization to comfort. The series was designed specifically for posting on Instagram, Facebook, and TikTok, with each video optimized for maximum organic reach.
On TikTok: A Quick Guide to Carefree Holidays
On TikTok, content followed trending dynamics, infused with humor and entertaining facts. The main focus was on a relaxed tone and authenticity, ensuring viewers felt they were not watching advertisements but genuine experiences. The videos were enhanced with natural reactions and practical information, creating trust and sparking a desire to explore Cyprus or other destinations with Počitnice.si.
