ARTY PARTY
Creativity Beyond the Shopping Experience
At a time when shopping centers are searching for deeper ways to engage visitors, the Arty Party workshops offered a fresh and effective approach. Creative activities placed in the unexpected setting of Supernova proved that a shopping mall can also be a space for creativity, learning, and relaxation. Research ("When Art Meets Mall: Impact on Shopper Responses", 2018) clearly shows that artistic elements in retail environments enhance the hedonic value of the experience and positively influence consumer responses. This confirms that such events are not merely aesthetic additions, but powerful tools for improving the visitor experience and strengthening their connection to the space.
| Client |
Supernova
|
| Service |
Event management
Social media
Digital advertising
|
| Team |
Valerija Oblak
Urška Štokelj
Amelija Umek
|
| Year | 2025 |
Two Phases, One Success
The campaign was divided into two complementary phases – traffic and engagement. The first phase focused on driving quality visits to the landing page with a clear goal: to inform, inspire, and motivate sign-ups for the workshops. With a precisely targeted audience and creative visuals, we successfully directed users to the event website. The second phase, aimed at building relationships with users, targeted those already familiar with the content, offering additional reasons to interact – through content sharing, comments, and extended reach.
From Shopping to Creating – Arty Party Live
Each of the four workshops held at Supernova was sold out, reaching full capacity. The age diversity of participants, ranging from 15 to 65, confirmed the wide appeal of the concept. Attendees praised the relaxed atmosphere, the quality of execution, and the unique location. The workshops provided opportunities for self-expression, connection, and personal growth. High interest from passersby wanting to join further validated the relevance and attractiveness of the content.
Results
The Arty Party campaign exceeded expectations both organizationally and in terms of communication. The digital support for the events generated over 18,000 impressions and recorded 369 clicks at an exceptionally low average cost-per-click – just €0.03. Due to overwhelming interest, the campaigns were ended early as all workshop slots were filled faster than anticipated. The success of the events was also reflected in numerous inquiries about future dates and suggestions to expand the concept to more locations.
