JACK & JONES STORE OPENING

Opening a new store in a major shopping center like Supernova Ljubljana Rudnik requires more than just a ribbon-cutting. The challenge was how to grab attention amid a sea of stores, create an unforgettable experience for visitors, and at the same time build a strong visual presence on social media that reflects the Jack & Jones brand identity.

We contributed to the design and coordination of the opening event held on May 13, 2026. Together with the client, Bestseller, and other partners, we created an unforgettable experience blending urban culture, interactive art, and thoughtfully branded catering. Additional elements such as a prize game, balloons, a DJ, and a live band helped enhance the overall atmosphere of the event.

At the heart of the event, we featured a unique activation with artist Izar Lunaček. Visitors could draw a few lines on a T‑shirt, which the artist then transformed live into one-of-a-kind figures. This minimalist yet powerful activation created a personal connection between the brand and its customers, while ensuring that attendees left with a unique, personalized keepsake.

We designed a visually appealing catering experience tailored to the fast pace of the shopping center and perfect for social media posts. Branded burgers featured a minimalist design with clear brand presence. Visitors could also enjoy refreshing drinks served in cups with the Jack & Jones logo, adding a relaxed yet aesthetically polished touch to the event.

We transformed the entire area in front of the store with a stage, large LED screen, photo corner, and dark-themed scenography with blue accents. The event was hosted by Alen Podlesnik, whose energy created a dynamic atmosphere. A photo wall served as the central point for content creation on Instagram and TikTok.

Through the event, we achieved:

• exceptional visibility for the new store at Supernova Ljubljana Rudnik from day one,
• high visitor engagement through interactive art and photo activations,
• a strong digital footprint, as branded catering and the photo corner generated numerous social media posts,
• a reinforced perception of Jack & Jones as a modern, urban, and customer-focused brand.

This project once again demonstrated that a thoughtful combination of live experiences and digitally engaging elements can create an opening that continues to be talked about long after the lights go down on the stage.